Toufic Beyhum, then Creative Director at Advantage Advertising, approached me one day. He'd commissioned artist Petrus Shiimi to create three masks out of trash, and wanted to know if I'd photograph them. The idea was simple: have three kids hold the trash masks in front of their faces for a Greenpeace campaign. One afternoon we set up a small studio a black backdrop, some light and worked through various ideas until we landed on the image you see above. Little did we know it would go on to win multiple awards internationally. A proud moment for everyone involved.