Photography for Greenpeace Africa
Trash shouldn't define our culture is the work entered at the 2017 Cannes Lions. The work was a series of print ads entitled ‘African Trash Masks’ created as an anti‐littering and recycling campaign for Greenpeace Africa.
The campaign was shortlisted in the Outdoor category.
The campaign was also exhibited by Act Responsible, an organisation at Cannes celebrating global creativity which supports good causes. Visitors to the exhibition and to its website were invited to select their favourite ads, and African Trash Masks won 2nd prize in the Planet category.
‘African Trash Masks’ for Greenpeace Africa was conceptualised and designed by Advantage Y&R. The masks themselves were created by Shiimi and Iita and photography by CreativeLAB.